General Administration of Press and Publication has been halted for Netease Ultimatum "World of Warcraft" There continues to operate. Version of the department said it would Yanchufasui give violators severely punished. The Ministry of Culture claimed Netease operation "World of Warcraft" completely legitimate, and that version of Office "executive ultra vires." November 2, Press and Publication Administration issued a notice to terminate the "World of Warcraft" (The Burning Crusade) for approval, back on the introduction of WoW Power Leveling, publication of "World of Warcraft" application。However, this is destined to profoundly affect China's gaming policy, industry and market pattern of events is far from over, a 5 million players around the consumer rights protection, foreign gaming giant game with the regulatory bodies in charge of discourse between government departments the right to compete for big show for World of Warcraft Power leveling has just been unveiled.     
"World of Warcraft" is a famous game company by the United States Blizzard Entertainment (Blizzard Entertainment) produced the first history of genie theme MMRPG (multiplayer role-playing) games, is the world's most popular, most successful network in history One of the game, the global number of subscribers up to 11.5 million, of which nearly half of mainland China users. In June 2005, NINETOWNS for the first time its formal introduction agent of "World of Warcraft Leveling" once created a brilliant performance to NINETOWNS to the first quarter of 2007 which gaming revenue accounted for 98.9% of total revenue, Ninetowns has also thus become the most profitable online game companies.     
This year in March, with the four-year contract deadline approaching, this game went from a hot issue once again become the focus of attention of the industry. Of events a result, NINETOWNS continue to cooperate with the Blizzard failed to reach an agreement with WoW Leveling, NINETOWNS loss of Warcraft in mainland China the right to operate the agency. Netease Instead, to 214.6 million U.S. dollars a staggering cost of Warcraft in mainland China in exchange for three years of operating rights, while the year NINETOWNS spending only four years of operating rights of 18 million U.S. dollars.